tobacco industry


tobacco industry
   Since the 1950s, the tobacco industry has been fighting a rearguard action against consumer protection agencies, the medical profession and the ethical investment industry. Advertising on television was stopped many years ago. Sponsorship of sport by tobacco companies is no longer acceptable. Cigarette packets and other advertising media have long had to carry government health warnings. Despite these efforts, young females continue to take up smoking: 39 percent of the 20–24-year-old age group smokes. Tobacco companies such as BAT have diversified into financial services, and some companies target, as new consumers, people in the Third World, where constraints on advertising and legal redress are much more limited.
   MIKE STORRY

Encyclopedia of contemporary British culture . . 2014.

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